Why It Matters
Simply put, technology and innovation are the key drivers of the global economy. Being left out and left behind are not an option if we are to eliminate economic disparity.
Moreover, diverse people bring an array of experiences to help understand unmet needs in under-leveraged markets thereby resulting in better business outcomes. A recent study by McKinsey & Company indicated that ethnically diverse companies are 35% more likely to have financial returns above national industry medians.
While the digital user community is mirroring the demographic shifts in society, the digital/hi-tech industry does not. People of color are among the heaviest consumers of mobile devices and social media (most notably Twitter and Instagram), yet they are severely underrepresented in the leadership and ownership of digital media and technology companies.